The healthcare marketing experts who run on math, not opinions.
Healthcare Marketing works with one-to-three-location medical practices who are tired of vague reports from generic agencies. We're healthcare-exclusive. We use one methodology — The Patient Acquisition Math™. We anchor every claim in a number, a name, or a date.
We help those, who help others.
Healthcare Marketing was founded to fix one problem: the best clinician in town should not lose to the second-best clinician with a bigger website. Patients who need care should not end up with the provider who happened to have better schema markup. And practice owners who spent twenty years building a business should not watch a private-equity rollup absorb their patients because the rollup hired better marketers.
The pattern is everywhere. A small practice pays an agency $3,000 to $10,000 a month. The agency produces "deliverables." The owner can't tell whether they're working. The agency points to impressions, clicks, and rankings on keywords nobody searches. The practice doesn't grow. The owner blames themselves, switches agencies, and the new one produces the same deliverables under a new name. The cycle repeats.
One methodology — The Patient Acquisition Math™. One operating constitution — the Brand Book, published openly. 31 healthcare specialties served. National service. Bi-weekly strategy calls with the founder, included in every plan.
The math is knowable. The methodology is teachable. Someone had to do it right.
Most healthcare practice websites have 22 pages. The ones that win have hundreds. Multiply, don't add — miss one variable and the math collapses.
Where you go from here.
The agency story sits in three places: the leadership, the methodology, and the results. Each one stands on its own.
Steven Lockhart, Founder & CEO
25 years in marketing operations. Former CEO of an 8,000-client digital marketing agency. Six Sigma Black Belt with $27M in documented client savings. Top 250 Digital Marketing Content Leaders. Author of The Ultimate Guide to Digital Marketing.
Read the full bio →The Patient Acquisition Math™
One equation. Eleven named frameworks. Documented in a 125-page Brand Intelligence Book that ships free with every monthly plan. Patient Visibility = Pages × Intent × Structure.
See the methodology →Documented Results
Elevated Healing Treatment Center: 4× census growth in 5 months. East Texas Psychiatry: 3× provider capacity in 5 months. Same methodology, documented outcomes — not anecdotes.
Read the case studies →What healthcare-exclusive actually means.
Most agencies dabble in healthcare — a few medical clients in a portfolio of restaurants, law firms, and HVAC companies. We serve one industry. That's not a tagline; it's an operational decision that shapes everything.
HIPAA is built in
Compliance is not an add-on. Every system we touch — forms, analytics, CRM, email — is HIPAA-conscious by default. We sign Business Associate Agreements where applicable and segment Protected Health Information from marketing data. For substance use disorder clients, we follow 42 CFR Part 2, stricter than HIPAA. A generic agency learns these on your account. We arrived having spent 15 years on them.
The voice is right
Practice owners are clinicians — trained in evidence, structure, and rigor, and allergic to hype. Our voice is built around that: plain language, specific claims, named frameworks, honest math. Every claim has a number, a name, or a date. The hedging words and business-school jargon that fill generic agency marketing are forbidden in our copy.
The methodology is patient-intent-aware
A patient looking for a psychiatrist doesn't search the way one looking for a dermatologist does. A patient three weeks into a depressive episode doesn't search like one booking a routine physical. We map real patient search behavior across the conditions and stages they actually live with. Generic agencies optimize for keywords. We optimize for the moment a patient decides to act.
We know what works because we've done it
The methodology consolidates 25 years of marketing-operations leadership applied to healthcare over the last 15. The credentials are documented and verifiable: former CEO of an 8,000-client agency, twelve reverse mergers led, Six Sigma Black Belt with $27M in documented savings, Top 250 Digital Marketing Content Leaders, author of The Ultimate Guide to Digital Marketing.
Three plans. The founder included in every one.
Every plan includes the Brand Intelligence Book in week one and a bi-weekly strategy call with the founder. The founder is the default, not the upsell.
- Brand Intelligence Book in week one
- SEO architecture & local search
- Content production
- Bi-weekly founder strategy call
- Everything in Growth
- Expanded content velocity
- Reputation architecture
- Conversion optimization
- Everything in Authority
- Maximum page-count expansion
- Full multi-channel system
- Priority founder access
Every engagement begins with the Brand Intelligence Book — a 125-page custom diagnostic worth $2,000, free with every plan.
What practice owners ask before the first call.
We work exclusively with healthcare practices. Every framework, page template, and schema decision is built around clinical workflows, HIPAA requirements, and patient intent. A generic agency learns healthcare on your account. We arrived having spent 15 years in it.
One-to-three-location private practices, primarily in mental health, dermatology, and primary care — practice owners who want to grow without selling to a roll-up. We serve 31 specialties total.
HIPAA compliance is built into every system from day one. We sign BAAs where applicable, segment PHI from marketing data, run HIPAA-conscious forms and analytics, and follow 42 CFR Part 2 protections for substance use disorder treatment clients.
No. Healthcare-only. The exclusivity is the point. The voice rules, compliance posture, content production, and patient-intent research only work when the agency is built around one industry.
Anchored in Newport Beach, California, with a national service area — we work with practices across all 50 states. Strategy calls run remotely; the work is delivered to your website wherever it lives.
Schedule a 30-minute discovery call directly with Steven Lockhart. No sales script, no junior account manager. If we're a fit, week one of any plan begins with the Brand Intelligence Book — a 125-page custom diagnostic worth $2,000, free with every engagement.
30 minutes with Steven. No sales script.
A discovery call is a conversation about the math behind your practice. If we're not the right fit, we'll say so on the call. Either way, the time is worth it.