Connecting Patients to Life-Changing Care Through Ethical, Data-Driven Marketing
30% Equity Stake | 24-Month Projection | 10-20x ROI Potential
Healthcare Marketing Group transforms how healthcare practices connect with patients through ethical, compliant, and data-driven marketing strategies. With 25+ years of combined expertise and a proven track record of serving 50+ practices, we bridge the gap between qualified providers and patients seeking care.
Turning Complex Healthcare Marketing into Predictable Growth
Patients can’t find you when they search
Burning through marketing budgets with poor ROI
Feast or famine appointment scheduling
Patients choosing practices that appear more credible online
Our efficient multi-channel acquisition strategy maintains a low CAC of $1,300 per client:
With an average client LTV of $24,000 over 12 months, our LTV:CAC ratio is 18.5:1
The healthcare marketing industry is experiencing unprecedented growth as practices shift from traditional referral-based patient acquisition to digital-first strategies. Key drivers include:
70% of patients begin their healthcare search on Google Maps, not through referrals or advertising
60% of our addressable market represents unmet mental health marketing needs with high stigma barriers
Most agencies lack healthcare compliance expertise, creating a defensible competitive moat
The U.S. healthcare market contains hundreds of thousands of small practices that could benefit from our services. Most spend $2,000+ monthly on ineffective marketing—making our solution a reallocation of existing budget, not new expense.
Small practices nationwide
$2,000/month = Reallocation of existing ad spend
Small practices nationwide
$2,000/month = Less than 1 crown procedure
Small practices nationwide
$2,000/month = 8-10 patient visits ROI
Small practices nationwide
$2,000/month = Replacement of print/radio ads
Small practices nationwide
$2,000/month = 1-2 cosmetic procedures ROI
Small practices nationwide
$2,000/month = Budget reallocation from directories
This represents a $7.68 billion annual market opportunity at just $2,000/month per practice. Most practices already spend this amount or more on:
Our solution isn’t asking for new budget—it’s offering a better return on dollars they’re already spending.
| Specialty | Market Share | Avg. Revenue/Client | Growth Potential |
|---|---|---|---|
| Mental Health (Psychiatry, Psychology, Therapy) | 60% | $2,000/month | High |
| Primary Care & Internal Medicine | 15% | $2,500/month | Medium |
| Specialty Medicine (Cardiology, Dermatology, etc.) | 15% | $2,500/month | Medium |
| Dentistry & Other | 10% | $2,000/month | Medium |
Unlike agencies with junior account managers, every campaign receives direct oversight from leadership with 25+ years experience
Deep understanding of HIPAA compliance, patient psychology, and clinical operations—not just generic digital marketing
Patient Journey Mapping (47 micro-moments), Stigma Reduction Content, and Compliance-First Conversion Architecture
Consistent 15-20x return on investment with case studies demonstrating measurable patient acquisition growth
Our comprehensive 6-part system forms a powerful digital ecosystem where every element reinforces the others:
| Package | Monthly Price | Ideal For | Key Features |
|---|---|---|---|
| Starter | $2,000 | Solo practitioners, new practices | 100-page website, SEO, GMB, 7 blogs/week, reviews, press releases |
| Growth | $2,500 | 3-10 providers | 110+ pages, advanced SEO, social media, content strategy |
| Enterprise | $5,000+ | Multi-location, 6+ providers | Multi-site management, fractional CMO, advanced analytics |
Adjust variables to see how different scenarios impact revenue and profitability:
Calculate the cost to acquire each new client across different channels:
Project client growth based on acquisition and retention rates:
Determine when to hire new team members based on client capacity:
Calculate when your practice will reach break-even with different scenarios:
Healthcare Marketing Group was founded by Steven Lockhart, a marketing and operations executive with over 25 years of proven success. Steven previously ran a digital marketing company with 8,000 clients, generating 15 new clients per day. He then partnered to launch a healthcare marketing venture, generating 38 clients and over $500,000 in revenue in just 10 months using Version 1 of this model.
After leaving that partnership, Steven created a significantly revamped Version 2, which allows for faster delivery, more impactful client results, and greater profitability. Healthcare Marketing Group launched in January 2026 and is already generating clients organically—a testament to the refined methodology and market demand for ethical, results-driven healthcare marketing.
CEO
25+ years marketing & healthcare operations experience. Former healthcare executive with Fortune 500 campaign management expertise.
Additions: Brand Advisor Director, 1 Brand Advisor, Sales Director, Marketing Manager, 1 Developer
Team Size: 8 people
Additions: 2 Brand Advisors, 2 Sales Reps, 2 Developers, Controller
Team Size: 15 people
Additions: 5 Brand Advisors, 2 Sales Reps, 4 Developers, Lead Manager
Team Size: 26 people
Additions: 8 Brand Advisors, 3 Sales Reps, 6 Developers, Operations Support
Team Size: 43 people
This investment will fund critical growth initiatives during months 1-6 as we scale to profitability:
First profitable month in Month 7
Months until cumulative break-even
Months to recover client acquisition cost
Based on the proforma, a $200,000 investment for 30% equity provides the following returns:
30% of net income through month 12
109% return on $200k investment
Annual return of 54.5%
| Scenario | Client Count (Month 24) | Monthly Revenue | 24-Mo. Investor Return | ROI |
|---|---|---|---|---|
| Conservative | 600 | $1,200,000 | $150,000 | 75% |
| Base Case (Proforma) | 842 | $1,909,117 | $218,763 | 109% |
| Aggressive | 1,000 | $2,400,000 | $300,000 | 150% |
Quarterly profit distributions providing consistent returns while maintaining growth trajectory
Target acquisition by marketing holding companies at 4-6x EBITDA multiple
Company buyback of investor equity at negotiated valuation based on performance metrics
Potential liquidity event through public offering or sale to private equity
For additional details on our business model, financial projections, and service offerings, please review the following comprehensive documents:
Comprehensive overview of our services, methodology, and value proposition for healthcare practices.
View Sales Presentation (PDF)Detailed 24-month financial projections, including revenue forecasts, operating costs, and profitability analysis.
Download Proforma (Excel)For questions about this investment opportunity or to schedule a follow-up meeting, please contact us directly. We’re happy to provide additional context, answer questions, or discuss how this investment aligns with your portfolio objectives.
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