Expert answers to the most common questions about healthcare PR measurement for healthcare practices.
We track media placements, audience reach, backlinks generated, domain authority changes, referral traffic, brand mention volume, share of voice vs. competitors, and patient attribution to media coverage.
AVE estimates the advertising cost to achieve equivalent exposure from earned media. While an imperfect metric, it helps contextualize PR value. We supplement AVE with more meaningful metrics like backlink value and patient attribution.
New patient intake surveys, referral source tracking, website analytics showing traffic from media coverage, and monitoring patient mentions of media appearances during initial consultations all contribute to PR attribution.
Share of voice measures your practice’s media presence compared to competitors. Growing share of voice correlates with growing patient market share and indicates whether your PR program is outpacing competitive visibility.
Monthly reports track tactical metrics (placements, backlinks, mentions). Quarterly reviews evaluate strategic progress (authority growth, competitive positioning). Annual reviews assess program ROI and inform strategy evolution.
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