Healthcare Marketing Agency | Medical Practice Marketing | HMG
HIPAA-Conscious Marketing Newport Beach, CA Fast, Measurable Results
Get Found Get Trusted Get Clients

The math behind every healthcare practice that's actually growing.

Most practice websites have 22 pages. The ones that win have 340. That's not opinion. That's arithmetic. We build the practice patients find first.

30-minute call with Steven directly. No sales script.
Steven Lockhart, Founder & CEO of Healthcare Marketing
Steven LockhartFounder & CEO · 25+ years
The Patient Acquisition Math™
Patient Visibility = Pages × Intent × Structure
  • +0% patient inquiries in 5 months
  • #1 Google Map Pack in under 90 days
  • Free 125–200 page Brand Intelligence Book with every plan
Elevated Healing — 15 → 60 monthly clients in 5 months East Texas Psychiatry — 2 → 4 full-time providers in 5 months Psychiatry Telemed — 0 → 4,000+ active users within 3 months $250M+ — in client revenue generated 98% — client retention 100+ — practices grown 32 — healthcare specialties served Elevated Healing — 15 → 60 monthly clients in 5 months East Texas Psychiatry — 2 → 4 full-time providers in 5 months Psychiatry Telemed — 0 → 4,000+ active users within 3 months $250M+ — in client revenue generated 98% — client retention 100+ — practices grown 32 — healthcare specialties served
0+
Years in digital marketing
0
Healthcare specialties served
$0M+
In client revenue generated
0%
Client retention
0+
Practices grown
The Problem

22 pages loses. 100 pages competes. 340 pages wins.

Patient acquisition is not a creative problem. It's a math problem. The agencies that never showed you the math are the reason you're tired of agencies.

Where most practices sit
22
Average healthcare site

The average practice website. Generic copy. Missing schema. Built without the math — and effectively invisible in search.

Losing
Your better-funded competitor
100
The practice ranking above you

More pages, more structure, more visibility. Enough to outrank you today — but still built on volume alone, without all three variables working together.

Competing
What we build
340
The practice patients find first

Structured architecture. Patient-intent matched. The full Patient Acquisition Math — pages, intent, and structure compounding month over month.

Winning
External

The phone isn't ringing.

Patient inquiries are flat and the schedule has gaps. Marketing spend is producing no measurable return, and this year's new-patient numbers are softer than last year's.

Internal

You're tired of being the marketing person.

Burned by two prior agencies. Suspicious of the next sales call. Worried the practice will have to be sold or merged.

Philosophical

No clinician should lose to bad arithmetic.

Quality of care should decide who wins. Not who has the bigger marketing budget. Patients deserve the best provider, not the loudest one.

Steven Lockhart, Founder & CEO of Healthcare Marketing
The Guide

You're not behind on marketing. You were handed the wrong problem to solve.

"Digital marketing isn't a marketing problem. It's a math problem."

Most practice owners are clinicians, not marketers. For years they've been sold tactics — "post more," "write more content," "boost this" — without anyone showing the arithmetic those tactics are supposed to add up to. So the spend grows, the dashboard fills with vanity metrics, and the schedule still has gaps.

The Patient Acquisition Math is that missing arithmetic. Visibility scales when pages, intent, and structure multiply together — and we show you exactly how the numbers work for your practice in week one. Before you sign anything. Before any production starts. So the decision is yours, made on the math.

Steven Lockhart
Founder & CEO, Healthcare Marketing
Why Trust Us

Authority isn't a claim. It's a number — here are ours.

No agency-speak. Just the numbers. Verify any of them in 60 seconds.

25+
Years in digital marketing. Across Fortune 500 and small practice marketing.
8,000
Clients served before founding Healthcare Marketing.
12
Reverse mergers led. Six Sigma Black Belt. Operations-grade discipline.
15+
Years healthcare-focused. Mental health and dermatology, deepest.
Top 250
Digital Marketing Content Leaders in the United States.
1
Author of The Ultimate Guide to Digital Marketing.
The Methodology

One equation. Fourteen frameworks. Zero guessing.

Most agencies sell you tactics. We sell you the math the tactics ladder into. The math is what makes the tactics work.

THE PATIENT ACQUISITION MATH™
Patient Visibility = Pages × Intent × Structure
Pages on site vs. monthly website traffic
Pages published Website visits / month
5,000 3,000 1,500 300 ~300 visits/mo 22 pages ~5,000 visits/mo 340 pages
Month 1Month 6Month 12
Roughly 2–3% of active website visits convert to new clients. At ~5,000 monthly visits, that's a realistic path to 100–150 new patient inquiries a month — built on infrastructure, not ad spend.

Pages is content volume against The 300-Page Threshold. Intent is alignment to The Six Patient Intent Types. Structure is the Healthcare Schema Stack that tells AI systems what your practice is. Multiply, don't add — every variable has to be working, or the growth never compounds.

See All 14 Frameworks
The Plan

Three steps. Eight weeks. No vague reports.

The plan is repeatable. The plan is documented. The plan starts with a number you didn't have before you met us.

Score

Score your practice.

The 47-Point Score measures where you stand against the math today. Pages, intent, structure, local SEO, schema, content velocity. One score. Free in Book 02.

Take the score
Diagnose

Get your Brand Intelligence Book.

A 125–200 page custom diagnostic produced for your practice in 5 to 7 business days. Voice, audience, keywords, schema, sitemap, scorecard. $2,000 value. Free with every plan.

See the plans
Build

Run the math.

Phase One brand. Phase Two build. We ship pages, schema, content, and local SEO against the targets in your book. Months 3 to 5: inquiries lift. Months 6 to 12: compounding.

See the proof
The Brand Intelligence Book

A $2,000 diagnostic. Free in your first 7 days.

Every monthly plan starts with a 125–200 page Brand Intelligence Book — custom-produced for your practice, your specialty, your market, and your competitors. No other healthcare agency at our price point produces a deliverable of this depth before content production begins.

125–200
Pages, custom
13
Sections
5-7
Business days
$2,000
Value, included

Brand voice. Audience profiles. Competitor analysis. 150–200 priority keywords. Parent-Child sitemap. Healthcare Schema Stack. Email sequences. Paid creative libraries. A 25-metric Brand Health Scorecard. Your operational manual.

The Proof

Real practices. Real numbers. The math.

Real practice names. Real numbers. Verified with the client. Specifics, not "increased growth significantly."

Psychiatry · Telemedicine

Psychiatry Telemed

Telepsychiatry practice, multi-state.

Active Users / Month
0 4,000+
Timeframe
3 months

From a standing start to 4,000+ active monthly users within three months. The same methodology, applied to a telehealth model built for scale.

Read the full case study
Psychology · California

Angeles Psychology Group

Outpatient psychology practice.

Monthly Website Traffic
500 2,200+
Trajectory
Climbing

Monthly traffic grew from roughly 500 visits to over 2,200 and is still climbing — the page-and-structure math compounding exactly as designed.

Read the full case study
In Their Words

What practice owners say after the math runs.

A few words from the people who help others — placeholder quotes for now, to be replaced with approved client reviews.

[Placeholder review — Steven to supply.] They showed us the math before we signed anything. Five months later our schedule is full and we're recruiting another provider.

EH
[Client Name]
Addiction Treatment · California

[Placeholder review — Steven to supply.] Every other agency sold us tactics. Steven sold us the arithmetic underneath them — and it actually held up.

PT
[Client Name]
Psychiatry · Telemedicine

[Placeholder review — Steven to supply.] Our traffic more than quadrupled and it's still climbing. For the first time the website is doing the work instead of me.

AP
[Client Name]
Psychology · California

Reviews shown are placeholders pending client approval. HIPAA note: no patient reviews are used — these are practice-owner testimonials only.

Deep Specialization

31 medical specialties. One proven system.

From psychiatry and dermatology to cardiology and dentistry, we go deep in each specialty — HIPAA-conscious from the architecture layer up, tuned to how patients in your field actually search and decide.

13 more medical specialties — see all 31 →
Services

Eight services. Three phases. One integrated system.

Services don't operate in isolation. Every service ladders into one of the three phases. Get Found, Get Trusted, Get Clients.

PHASE 01

Get Found.

Visibility infrastructure. Patients searching for your services actually find your practice. First.

PHASE 02

Get Trusted.

Credibility infrastructure. When patients find you, what they see makes them want to choose you.

PHASE 03

Get Clients.

Conversion infrastructure. Patients who land on your site book the appointment — without pressure tactics.

The Plans

Three plans. One math. The book is free with every one.

No setup fees. No long-term contracts. Cancel monthly. The Brand Intelligence Book is yours to keep either way.

Growth
For the practice ready to start the math.
$2,000/ month
INCLUDES
  • Brand Intelligence Book (125–200 pages, custom)
  • 40 articles per month
  • 200-page website build
  • Monthly schema implementation
  • Local SEO & Google Business Profile
  • Monthly strategy call with Steven
$2,000 of free foundation value included in month one.
See Growth Plan
Total Market Ownership
For the practice ready to own the category.
$4,000/ month
EVERYTHING IN AUTHORITY, PLUS
  • Full Branding Exercise ($5,000 value)
  • 180 articles per month
  • 1,000-page website
  • BrandScript & 16-section homepage spec
  • Weekly strategy calls with Steven
  • Founder-level engagement, default
$7,000 of free foundation value included in month one.
See TMO Plan
What's at Stake

Without us, or with us. The honest version of both.

Not fear-mongering. Just the two trajectories in front of you.

Without us — nothing changes
  • Another year of vague reports from your current vendor.
  • Another year of watching worse practices outgrow yours.
  • Another six months until the practice next door opens a second location.
  • Another wave of patients who searched for exactly what you do and found someone else.
  • Eventually, the math forces a decision: sell, join a group, or compete on infrastructure.
With us — what becomes possible
  • A structured, compounding website patients actually find first.
  • New-patient inquiries you can measure, month over month.
  • The capacity to add providers instead of worrying about empty schedules.
  • A documented methodology working in the background — not another scramble.
  • Growth built on infrastructure you own, not ad spend you rent.

Naming the trajectory doesn't make it true — it just makes it visible. The methodology is the alternative. The Brand Intelligence Book is how we prove the methodology exists. Free in seven days.

The Transformation

Twelve months from now.

Not theatrical. Arithmetic. Here's what changes when the math runs itself.

01

A 612-page website that ranks for the queries your patients actually search.

02

Patient inquiries you can measure — climbing month over month, not guessed at.

03

Two new providers hired. A third being recruited.

04

The Brand Intelligence Book on your credenza. Three peer practice owners have asked how you did it.

05

Less than two hours a week thinking about marketing. The math is running itself.

06

The practice growing on infrastructure, not effort. Compounding monthly. Documented.

Frequently Asked

The six questions every practice owner asks first.

Patient inquiry lift typically begins in months 3 to 5. Real SEO results compound over 6 to 12 months. If any agency promises faster, ask them to show you the data. The Brand Intelligence Book in week one is the artifact you have value-in-hand long before the rankings move.

Three monthly plans: Growth at $2,000, Authority at $3,000, and Total Market Ownership at $4,000. Every plan includes a Brand Intelligence Book ($2,000 value) free in the first 7 days. No setup fees. Cancel monthly. The book is yours to keep either way.

Yes. HIPAA is built into the architecture, not bolted on. Every website, schema implementation, ad campaign, chat interface, and analytics setup is engineered with patient privacy as a non-negotiable constraint. The full compliance framework is documented in Section 12 of every client Brand Intelligence Book.

The Patient Acquisition Math is calibrated to your specialty and market in the Brand Intelligence Book before production begins. If the math says your market needs 200 pages instead of 340, that is the number we build to. If it says you need 700, that is the number. The methodology adapts. The discipline does not.

Steven Lockhart is directly involved in strategy for every engagement. Founder-level engagement is the default, not the upsell. Monthly calls at Growth. Bi-weekly at Authority. Weekly at Total Market Ownership. Your account is not handed off after the contract.

31 specialties across mental and behavioral health, primary care, medical specialties, surgical specialties, allied health, and procedural specialties — with mental health and dermatology as our deepest concentrations. Healthcare is the only field we serve, and it's where the entire methodology was built.

Ready When You Are

You can have your Brand Intelligence Book in seven days.

A 30-minute discovery call with Steven. No sales script. No pressure. Just the math, applied to your practice. Decide afterward.

Get in Touch

Tell us about your practice. We'll show you the math.

A 30-minute discovery call with Steven — no sales script, no pressure. Or send a note and we'll respond within one business day.

  • Founder-level strategy — you talk to Steven, not a junior account manager.
  • Healthcare-grade rigor — HIPAA-conscious from the first conversation.
  • A clear, honest read on your market — whether or not we're the right fit.
Prefer to call or email?
949-628-6500  ·  marketing@healthmarketinggroup.com
Newport Beach, CA · Mon–Fri 8 AM–6 PM PT
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